SUSTAINABLE BUSINESS MODEL INNOVATION: INTEGRATING CIRCULAR ECONOMY AND SHARED VALUE CREATION
DOI:
https://doi.org/10.63141/gijbr-V3N1-2026ID41Keywords:
Sustainable Business Model Innovation, Circular Economy, Shared Value Creation, Strategic Sustainability Practices, Triple Bottom LineAbstract
In response to escalating environmental challenges and shifting societal expectations, businesses are increasingly compelled to innovate beyond conventional models to achieve long-term sustainability. This study examines Sustainable Business Model Innovation (SBMI) by integrating two pivotal frameworks: the Circular Economy (CE) and Shared Value Creation (SVC). Through an extensive review of existing literature, the paper elucidates how the principles of resource efficiency, waste minimization, and product lifecycle extension inherent in CE can be synergistically combined with the economic and social imperatives of SVC to generate mutual benefits for businesses and society. The study highlights key drivers, barriers, and strategic approaches that organizations can adopt to embed sustainability at the core of their business models. By proposing an integrated conceptual framework, it offers actionable insights for practitioners and policymakers aiming to foster inclusive, regenerative, and competitive enterprises. Ultimately, this research contributes to the evolving discourse on sustainable innovation, emphasizing the necessity of aligning economic performance with environmental stewardship and social well-being.
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