Aim and Scope

GSB Insight: Journal of Business and Research aims to provide a platform for disseminating high-quality academic research in business and management.

The journal publishes theoretical, empirical, and applied research that contributes to the advancement of knowledge in areas including, but not limited to:

  • General Management
  • Marketing
  • Finance and Accounting
  • Human Resource Management
  • Operations and Supply Chain Management
  • Entrepreneurship and Innovation
  • Business Analytics and Strategy

The journal welcomes contributions that are relevant to both academic researchers and practitioners, including managers, policymakers, and entrepreneurs.

Types of Articles Published

The journal accepts:

  • Original Research Articles
  • Review Papers
  • Case Studies
  • Conceptual Papers