General Management

3 Items

This category explores the core principles and practices that govern the functioning of organisations, focusing on effective leadership, strategic decision-making, and organizational behavior. It addresses key aspects like organizational commitment, employee engagement, branding, crisis management, and the integration of new technologies. Articles in this category provide insights into how businesses can adapt to changing environments, such as the impact of COVID-19 on HRM, and explore strategies to enhance managerial effectiveness and consumer behavior through a holistic approach.

All Items

  • ORGANIC AND PAID SOCIAL MEDIA MARKETING STRATEGIES FOR THE RESTAURANT INDUSTRY

    P.SRI HARI, Dr.V.Ramesh Kumar (Author)
    1-9
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID30

  • Analyzing Students' Perspectives on Current Management Education

    Dr V ANANDAVEL (Author)
    39-48
    DOI: https://doi.org/10.63141/gijbr-V1N1-2024ID16

  • A Literature Review and Bibliometric Analysis on Intrapreneurial Intensity

    Sai Subramanian. S, Allan Dino (Author)
    13-28
    DOI: https://doi.org/10.63141/gijbr-V1N1-2024ID4