ORGANIC AND PAID SOCIAL MEDIA MARKETING STRATEGIES FOR THE RESTAURANT INDUSTRY

P.SRI HARI; Dr.V.Ramesh Kumar

doi:10.63141/gijbr-V3N1-2026ID30

Authors

P.SRI HARI Research Scholar, Adaikalamatha College (Affliated to Bharathidasan University) Author
Dr.V.Ramesh Kumar Adaikalamatha College. Author

DOI:

https://doi.org/10.63141/gijbr-V3N1-2026ID30

Keywords:

Social media Marketing, restaurant industry, organic social media, paid social media, purchase intentions.

Abstract

Undoubtedly, social media marketing is a way to make magic in the restaurant industry; yet, UGC and online reviews have further cemented social media's capacity to influence consumer decisions. The goal of this paper is to analyze organic and paid social media marketing's impact on the various facets of the restaurant industry, indicating their relative advantages, challenges, and impact on performance. Thus, in furthering the current body of knowledge on social media market research, this paper will additionally analyze how restaurants may strategically employ paid and organic strategies so that they can maximize customer engagement via awareness and brand visibility toward longer-term success. This article also discusses how to run a successful paid Social Media Marketing campaign with strategy, with emphasis on the restaurant environment.

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Author Biographies

P.SRI HARI, Research Scholar, Adaikalamatha College (Affliated to Bharathidasan University)

P.Sri Hari is a Research Scholar.
Dr.V.Ramesh Kumar, Adaikalamatha College.

Dr.V.Ramesh Kumar
Assistant Professor
Department of Management and Research
Adaikalamatha College
(Affiliated to Bharathidasan University)
Thanjavur

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