Volume - 3 Issue - 1 (2026)

Published: 04-03-2026

Articles

  • ORGANIC AND PAID SOCIAL MEDIA MARKETING STRATEGIES FOR THE RESTAURANT INDUSTRY

    P.SRI HARI, Dr.V.Ramesh Kumar (Author)
    1-9
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID30

  • Reassessing Mutual Fund Performance with Data Envelopment Analysis: A Comprehensive Approach

    Manikandan Suriyanarayanan, Yogesh Sabarimalai (Author)
    11-27
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID39

  • Green Investment and the Evolving Investor Landscape in India: A Bibliometric Analysis up to July 2025

    Dr.S.V.Soundaravalli (Author)
    29-39
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID40

  • SUSTAINABLE BUSINESS MODEL INNOVATION: INTEGRATING CIRCULAR ECONOMY AND SHARED VALUE CREATION

    Dr.S.Christina Sheela, Dr.P.Aranganathan (Author); Dr.M.Chithra, Mr.S.Saravanan (Translator)
    41-56
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID41

  • A Study on Bank Concentration using Herfindahl-HirschmanIndex in Indian Banking Sector

    Dr.S.Christina Sheela, Dr.A.Kanmani Joan of Arch, Mr. S. Santhosh (Author)
    57-72
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID43

  • A STUDY ON DYNAMICS OF INTERRELATION AMONG FOREIGN PORTFOLIO INVESTOR AND THEIR INVESTMENT SEGEMETNS IN INDIAN MARKET

    Dr.S.Christina Sheela, Dr.S.V.Soundaravalli, S.Santhosh (Author)
    73-83
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID44