The influence of digital financial literacy on working professionals' financial behaviour in Tamil Nadu- a descriptive study

Authors

  • Dr.S.Christina Sheela Gnanam School of Business Author
  • Dr.V.Mahalakshmi Department of Management Studies, Saranathan College of Engineering, Trichy Author

DOI:

https://doi.org/10.63141/gijbr-V1N1-2024ID14

Keywords:

Digital financial product and services, Digital financial literacy, Digital financial risk,, Working Professionals

Abstract

There is a positive association between digital financial literacy and the financial behaviour of working professionals in Tamil Nadu, according to the latest research on the subject. It investigates at these professionals' degrees of digital financial literacy and the way such literacy affects their financial decisions. The authors emphasize how crucial it is for improving digital financial literacy so as to help people in this group establish better financial habits. Significant findings show that amongst Tamil Nadu's working professionals, basic financial knowledge, awareness of financial products and services, perceptions of digital financial hazards, and general happiness are all related. To guarantee the importance and practicality of the findings, the study used purposive sampling in conjunction with an adequately constructed survey using a 5-point Likert scale.The findings imply that those who exhibit greater levels of digital financial literacy are more inclined to practice sensible financial practices including investing and saving. This emphasizes the significance financial education is for encouraging responsible decisions and improving the general wellbeing of professionals in the area. The investigation also emphasizes the desire for focused initiatives that boost digital financial literacy, which can result in increased happiness and financial security. Stakeholders may support professionals to arrive at sound financial choices and eventually improve their financial stability and quality of life by promoting awareness and informing them in the field.

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Author Biographies

  • Dr.S.Christina Sheela, Gnanam School of Business

    -

  • Dr.V.Mahalakshmi, Department of Management Studies, Saranathan College of Engineering, Trichy

    Having 23 years of teaching experience at MBA PG level in various affiliated college at TamilNadu. I am Specialised in Finance and Marketing. I have Published more than 10 papers in various journals. Attended various national and international conference in domain and presented papers also. 

References

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Published

11-11-2024

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How to Cite

Christina Sheela, & Mahalakshmi. (2024). The influence of digital financial literacy on working professionals’ financial behaviour in Tamil Nadu- a descriptive study. GSB Insight: Journal of Business and Research, 1(1), 49-60. https://doi.org/10.63141/gijbr-V1N1-2024ID14

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