Systematic literature review (slr) on the antecedents and consequences of purchase intention of organic food products

Mr. MAHALINGAM S; Dr.M.Sasidharan; Dr. R.V. Suresh

doi:10.63141/gijbr-V1N1-2024ID7

Authors

Mr. MAHALINGAM S Author
Dr.M.Sasidharan Author
Dr. R.V. Suresh Gnanam School of Business Author

DOI:

https://doi.org/10.63141/gijbr-V1N1-2024ID7

Keywords:

antecedents, consequences, actual buying behaviour,, purchase decisions, Purchase intention

Abstract

With the global popularity of organic food on the rise, there is an increasing need for empirical research to identify the factors driving its consumption. The steady rise of demand for goods that are organic, one of the fastest-growing markets in recent years, is the main topic of this study. To address this, we systematically reviewed 39 empirical studies that examine consumer intentions to purchase organic food. Our analysis explored the theoretical foundations of this research, as well as mediator and moderator relationships between the factors influencing and resulting from organic food purchase intentions. This study also highlights potential mediators and moderators for future research, establishing a basis for further exploration of the factors shaping consumers’ organic food purchasing decisions.

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Author Biographies

Dr.M.Sasidharan

Assistant Professor
Department of MBA
Dr. R.V. Suresh, Gnanam School of Business

Dr. R.V. Suresh is an Associate Professor of Marketing at GSB, is results-oriented Educationist and Academic Advisor with comprehensive experience across academia, research and corporate spreading over two decades in various institutes of repute. His expertise is witnessed in articulating Marketing & HR concepts in understandable manner for accommodating various learning styles. Apart from Patent Publications and Grants of both national and international to his credit, he has published articles in journals, contributed chapters in four books and authored three books – adoring his research profile. Furthermore, he has left his foot-steps as an Editorial Board Member for national and international Book Publishers. His knowledge has been disseminated as Resource Person in various institutions. He was recipient of “Faculty of Academic Excellence Award” in ICSSR sponsored International Conference in 2022 by Vivekananda College of Arts and Science (Women), Thiruchengode. He had exhibited sound administrative skill by holding various positions Viz. President – IIC, Coordinator – IPR Cell, Advisor – Planning & Evaluation committee, Centre for Research and Member in Board of Studies. He is a recognised guide for research and appointed as External Member in Doctoral Committee at Bharathiyar University, Coimbatore. Currently he is working on undertaking Consultancy Services and funded projects.

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