About the Journal

Gnanam School of Business, Thanjavur, Tamilnadu, publishes ‘GSB Insight: Journal of Business and Research (GIJBR)’, a biannual peer-reviewed Online Journal that is double-blind reviewed. The journal promotes study on various business management themes, including creative thinking, innovation, and entrepreneurship. 

GSB Insight: Journal of Business and Research (GIJBR) serves as a premier platform for researchers, academicians, professionals, practitioners, and students to share and disseminate knowledge through high-quality empirical and theoretical contributions. The journal features a diverse range of content, including original research papers, case studies, literature reviews, and book reviews.

GIJBR actively seeks and acknowledges submissions of outstanding theoretical and empirical research, case studies, conceptual frameworks, analytical and simulation models, review articles, and technical notes. We invite contributions from scholars, professionals, and students globally, and encourage submissions that offer valuable insights into effective management practices. GIJBR is committed to advancing the field by publishing full-length articles and manuscripts that contribute to the understanding and developing of sound business and management strategies.

Journal Particulars

Title: GSB Insight: Journal of Business and Research


Online ISSN: 3049-0782


Frequency: Two issues per year.


Publisher: Gnanam School of Business


Starting Year: 2024


Subjects: Management


Language: English


Publication format: Online


Phone Number: 04362 221102


Email: gsbinsight@gmail.com


website: www.gsb.ac.in


Address: Gnanam School of Business, Trichy Thanjavur Expressway Sengipatti, Thanjavur.


 

Current Issue

Volume - 3 Issue - 1 (2026)
Published: 04-03-2026

Articles

  • ORGANIC AND PAID SOCIAL MEDIA MARKETING STRATEGIES FOR THE RESTAURANT INDUSTRY

    P.SRI HARI, Dr.V.Ramesh Kumar (Author)
    1-9
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID30
  • Reassessing Mutual Fund Performance with Data Envelopment Analysis: A Comprehensive Approach

    Manikandan Suriyanarayanan, Yogesh Sabarimalai (Author)
    11-27
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID39
  • Green Investment and the Evolving Investor Landscape in India: A Bibliometric Analysis up to July 2025

    Dr.S.V.Soundaravalli (Author)
    29-39
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID40
  • SUSTAINABLE BUSINESS MODEL INNOVATION: INTEGRATING CIRCULAR ECONOMY AND SHARED VALUE CREATION

    Dr.S.Christina Sheela, Dr.P.Aranganathan (Author); Dr.M.Chithra, Mr.S.Saravanan (Translator)
    41-56
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID41
  • A Study on Bank Concentration using Herfindahl-HirschmanIndex in Indian Banking Sector

    Dr.S.Christina Sheela, Dr.A.Kanmani Joan of Arch, Mr. S. Santhosh (Author)
    57-72
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID43
  • A STUDY ON DYNAMICS OF INTERRELATION AMONG FOREIGN PORTFOLIO INVESTOR AND THEIR INVESTMENT SEGEMETNS IN INDIAN MARKET

    Dr.S.Christina Sheela, Dr.S.V.Soundaravalli, S.Santhosh (Author)
    73-83
    DOI: https://doi.org/10.63141/gijbr-V3N1-2026ID44
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