GSB Insight: Journal of Business and Research
type: channel
description: Gnanam School of Business, Thanjavur, Tamilnadu, publishes ‘GSB Insight: Journal of Business and Research (GIJBR)’, a biannual peer-reviewed Online Journal that is double-blind reviewed. The journal promotes study on various business management themes, including creative thinking, innovation, and entrepreneurship. GSB Insight: Journal of Business and Research (GIJBR) serves as a premier platform for researchers, academicians, professionals, practitioners, and students to share and disseminate knowledge through high-quality empirical and theoretical contributions. The journal features a diverse range of content, including original research papers, case studies, literature reviews, and book reviews. GIJBR actively seeks and acknowledges submissions of outstanding theoretical and empirical research, case studies, conceptual frameworks, analytical and simulation models, review articles, and technical notes. We invite contributions from scholars, professionals, and students globally, and encourage submissions that offer valuable insights into effective management practices. GIJBR is committed to advancing the field by publishing full-length articles and manuscripts that contribute to the understanding and developing of sound business and management strategies. Journal Particulars Title: GSB Insight: Journal of Business and Research Online ISSN: 3049-0782 Frequency: Two issues per year. Publisher: Gnanam School of Business Starting Year: 2024 Subjects: Management Language: English Publication format: Online Phone Number: 04362 221102 Email: gsbinsight@gmail.com website: www.gsb.ac.in Address: Gnanam School of Business, Trichy Thanjavur Expressway Sengipatti, Thanjavur.
publisher: Gnanam School of Business
language: en
publication name: GSB Insight: Journal of Business and Research
issn: 3049-0782
items: A STUDY ON DYNAMICS OF INTERRELATION AMONG FOREIGN PORTFOLIO INVESTOR AND THEIR INVESTMENT SEGEMETNS IN INDIAN MARKET
items: A Study on Bank Concentration using Herfindahl-HirschmanIndex in Indian Banking Sector
items: SUSTAINABLE BUSINESS MODEL INNOVATION: INTEGRATING CIRCULAR ECONOMY AND SHARED VALUE CREATION
items: Green Investment and the Evolving Investor Landscape in India: A Bibliometric Analysis up to July 2025
items: Reassessing Mutual Fund Performance with Data Envelopment Analysis: A Comprehensive Approach
items: ORGANIC AND PAID SOCIAL MEDIA MARKETING STRATEGIES FOR THE RESTAURANT INDUSTRY
items: A Bibliometric Analysis on SDG 4: Quality Education
items: A Bibliometric Analysis on SDG 14: Life below water
items: A STUDY ON RISK AND RETURN ANALYSIS OF SELECTED MUTUAL FUND PORTFOLIOS IN INDIA
items: SDG 17: PARTNERSHIPS FOR THE GOALS
items: A Bibliometric Analysis of SDG 15-Life on Land
items: The AI Revolution in Higher Education: How ArtificialIntelligence is Transforming Faculty Roles
items: Students’ Satisfaction in Online Learning - A Systematic Review
items: The Role of Employee Engagement in Mediating the Relationship between Leadership Style and Organizational Commitment: A Study of a Healthcare Institution in Kano State, Nigeria
items: Analyzing Students' Perspectives on Current Management Education
items: The influence of digital financial literacy on working professionals' financial behaviour in Tamil Nadu- a descriptive study
items: E-Performance Management System (e-PMS) as a Strategic Instrument: A Critical Review
items: Systematic literature review (slr) on the antecedents and consequences of purchase intention of organic food products
items: A Literature Review and Bibliometric Analysis on Intrapreneurial Intensity
items: Construction of Optimal Portfolio Using Sharpe Single Index Model on Nifty Fifty Stocks

A STUDY ON DYNAMICS OF INTERRELATION AMONG FOREIGN PORTFOLIO INVESTOR AND THEIR INVESTMENT SEGEMETNS IN INDIAN MARKET
type: item
description: Section: Articles Categories: Finance Keywords: Foreign Portfolio Investment, Investment Patterns, CS-ARDL, Indian Capital Market, Equity, Debt, Hybrid Investments Foreign Portfolio Investment (FPI) plays a pivotal role in shaping capital market dynamics in emerging economies such as India. This study empirically examines the interrelationship between FPI flows and investment patterns across equity, debt, and hybrid instruments in the Indian financial market during the post-COVID period (2020–2024). Using secondary data sourced from the National Securities Depository Limited (NSDL) and employing advanced econometric techniques—namely the Cross-Sectionally Augmented Autoregressive Distributed Lag (CS-ARDL) model with Pooled Mean Group (PMG) estimation—the study identifies both short-run and long-run dynamics of FPI behavior. The findings reveal significant slope heterogeneity and cross-sectional dependence among investment strategies, underscoring the necessity of robust panel data methods. Empirical results indicate that hybrid investment strategies exert a positive and statistically significant influence on FPI patterns in both the short and long run, while debt investments demonstrate long-run significance. The study offers policy-relevant insights for regulators, policymakers, and market participants seeking to enhance investment stability and attract sustainable foreign capital.
subject: Articles
  topic: section
subject: Finance
  topic: category
subject: Foreign Portfolio Investment, Investment Patterns, CS-ARDL, Indian Capital Market, Equity, Debt, Hybrid Investments
  topic: keywords
creator: Dr.S.Christina Sheela
creator: Dr.S.V.Soundaravalli
creator: S.Santhosh
rights: Copyright (c) 2026 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 73
ending page: 83
doi: 10.63141/gijbr-V3N1-2026ID44

A Study on Bank Concentration using Herfindahl-HirschmanIndex in Indian Banking Sector
type: item
description: Section: Articles Categories: Finance Bank concentration refers to the dominance of a few large banks in the industry, where control becomes more centralized as larger banks expand while smaller ones diminish. Over time, two contrasting schools of thought have emerged regarding the relationship between bank concentration and stability. Proponents of the "Concentration-led Stability" theory argue that banking systems dominated by a few large banks are more efficient, as these institutions can better manage risk through diversified portfolios. This study assesses bank concentration in the Indian banking sector using the Herfindahl-Hirschman Index (HHI) methodology. The findings reveal that bank concentration negatively impacts profitability, solvency, and efficiency—key components of the composite bank stability index—ultimately leading to a decline in overall banking stability. To mitigate the adverse effects of high bank concentration, policymakers should focus on maintaining profitability by improving returns on assets and equity, monitoring capital adequacy to ensure solvency, and enhancing efficiency by reducing unnecessary costs. Additionally, banks can leverage digitalization to lower operational costs and improve efficiency. The study also finds that bank concentration, measured by total assets, deposits, and advances, negatively and significantly affects the solvency of commercial banks. However, concentration in terms of total assets and deposits has a positive and significant impact on liquidity, while concentration in advances has an insignificant effect. Regarding sector-specific trends, public sector banks experienced negative growth in HHI values for total assets, deposits, and advances, with average HHI values below 0.15—indicating a low level of concentration during the study period. In contrast, private sector banks showed growth in HHI values across all concentration parameters, with average HHI values exceeding 0.15, suggesting a moderate level of …
subject: Articles
  topic: section
subject: Finance
  topic: category
creator: Dr.S.Christina Sheela
creator: Dr.A.Kanmani Joan of Arch
creator: Mr. S. Santhosh
rights: Copyright (c) 2026 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 57
ending page: 72
doi: 10.63141/gijbr-V3N1-2026ID43

SUSTAINABLE BUSINESS MODEL INNOVATION: INTEGRATING CIRCULAR ECONOMY AND SHARED VALUE CREATION
type: item
description: Section: Articles Categories: Sustainable Development Goals Keywords: Sustainable Business Model Innovation, Circular Economy, Shared Value Creation, Strategic Sustainability Practices, Triple Bottom Line In response to escalating environmental challenges and shifting societal expectations, businesses are increasingly compelled to innovate beyond conventional models to achieve long-term sustainability. This study examines Sustainable Business Model Innovation (SBMI) by integrating two pivotal frameworks: the Circular Economy (CE) and Shared Value Creation (SVC). Through an extensive review of existing literature, the paper elucidates how the principles of resource efficiency, waste minimization, and product lifecycle extension inherent in CE can be synergistically combined with the economic and social imperatives of SVC to generate mutual benefits for businesses and society. The study highlights key drivers, barriers, and strategic approaches that organizations can adopt to embed sustainability at the core of their business models. By proposing an integrated conceptual framework, it offers actionable insights for practitioners and policymakers aiming to foster inclusive, regenerative, and competitive enterprises. Ultimately, this research contributes to the evolving discourse on sustainable innovation, emphasizing the necessity of aligning economic performance with environmental stewardship and social well-being.
subject: Articles
  topic: section
subject: Sustainable Development Goals
  topic: category
subject: Sustainable Business Model Innovation, Circular Economy, Shared Value Creation, Strategic Sustainability Practices, Triple Bottom Line
  topic: keywords
creator: Dr.S.Christina Sheela
creator: Dr.P.Aranganathan
creator: Dr.M.Chithra
creator: Mr.S.Saravanan
rights: Copyright (c) 2026 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 41
ending page: 56
doi: 10.63141/gijbr-V3N1-2026ID41

Green Investment and the Evolving Investor Landscape in India: A Bibliometric Analysis up to July 2025
type: item
description: Section: Articles Categories: Finance Keywords: Green finance, Sustainable investment, ESG integration India confronts rapid economic growth alongside ambitious climate targets—500 GW non-fossil capacity by 2030 and net-zero by 2070—necessitating massive green capital inflows. This bibliometric study analyzes 1,487–1,923 Scopus/Web of Science publications (1997–2024) on green finance, emphasizing India-focused trends up to July 2025. Publications surged from 150 pre-2010 to 1,400+ by 2024 (20–28% CAGR post-2020), driven by the Paris Agreement and SEBI BRSR mandates. Thematic clusters span renewable infrastructure (25–30%), green instruments (18–22%), ESG dynamics (15–20%), and frontiers like hydrogen/fintech (10–15%). India contributes 5–8% globally, led by IITs and Bharathidasan University. Market data reveal USD 55.9 billion sustainable debt, USD 800 billion conglomerate pledges to 2034, 23.3% ESG CAGR, and 22 GW renewables added in H1 2025. Investors evolved from institutional dominance to retail heterogeneity via fintech and regulation. Findings highlight gaps in transition finance, blended mechanisms, and impact metrics. Implications guide diversification for investors, taxonomies for policymakers, and behavioral studies for scholars. India emerges as an emerging-market exemplar, blending policy ambition with private capital for sustainable transformation.
subject: Articles
  topic: section
subject: Finance
  topic: category
subject: Green finance, Sustainable investment, ESG integration
  topic: keywords
creator: Dr.S.V.Soundaravalli
rights: Copyright (c) 2026 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 29
ending page: 39
doi: 10.63141/gijbr-V3N1-2026ID40

Reassessing Mutual Fund Performance with Data Envelopment Analysis: A Comprehensive Approach
type: item
description: Section: Articles Categories: Finance, Business Analytics Keywords: Mutual Fund Performance Evaluation, , Data Envelopment Analysis (DEA), , Investment Decision, Financial Performance, Fund Efficiency Mutual funds play a significant role in the financial market by offering investors a diversified and professionally managed investment avenue. Evaluating their performance is essential for investors, fund managers, and policymakers to make informed financial decisions. Traditional performance evaluation methods, such as Sharpe Ratio, Treynor Ratio, and Jensen’s Alpha, provide insights based on risk-return metrics but often fail to consider multiple influencing factors simultaneously. To overcome this limitation, this study employs Data Envelopment Analysis (DEA), a non-parametric mathematical approach, to assess the relative efficiency of mutual funds based on multiple inputs and outputs. DEA is widely used in efficiency analysis as it enables a comparative evaluation without assuming a predefined functional form. In this study, mutual funds are analysed using DEA with key performance indicators such as assets under management (AUM), expense ratio, risk measures, and return-based metrics. By treating mutual funds as Decision-Making Units (DMUs), DEA identifies the most efficient funds that maximize returns given their level of input resources. Inefficient funds are also identified, providing fund managers with insights into areas where improvements can be made. The study’s findings contribute to the growing field of financial efficiency analysis by highlighting the role of multi-dimensional evaluation in mutual fund selection. The results reveal that some funds consistently operate at optimal efficiency levels, while others exhibit inefficiencies due to excessive costs, poor risk management, or suboptimal asset allocation strategies. The study provides a valuable decision-support tool for investors seeking to optimize their portfolio choices and for mutual fund compani…
subject: Articles
  topic: section
subject: Finance
  topic: category
subject: Business Analytics
  topic: category
subject: Mutual Fund Performance Evaluation,
  topic: keywords
subject: Data Envelopment Analysis (DEA),
  topic: keywords
subject: Investment Decision
  topic: keywords
subject: Financial Performance
  topic: keywords
subject: Fund Efficiency
  topic: keywords
creator: Manikandan Suriyanarayanan
creator: Yogesh Sabarimalai R
rights: Copyright (c) 2026 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 11
ending page: 27
doi: 10.63141/gijbr-V3N1-2026ID39

ORGANIC AND PAID SOCIAL MEDIA MARKETING STRATEGIES FOR THE RESTAURANT INDUSTRY
type: item
description: Section: Articles Categories: General Management Keywords: Social media Marketing, restaurant industry, organic social media, paid social media, purchase intentions. Undoubtedly, social media marketing is a way to make magic in the restaurant industry; yet, UGC and online reviews have further cemented social media's capacity to influence consumer decisions. The goal of this paper is to analyze organic and paid social media marketing's impact on the various facets of the restaurant industry, indicating their relative advantages, challenges, and impact on performance. Thus, in furthering the current body of knowledge on social media market research, this paper will additionally analyze how restaurants may strategically employ paid and organic strategies so that they can maximize customer engagement via awareness and brand visibility toward longer-term success. This article also discusses how to run a successful paid Social Media Marketing campaign with strategy, with emphasis on the restaurant environment.
subject: Articles
  topic: section
subject: General Management
  topic: category
subject: Social media Marketing
  topic: keywords
subject: restaurant industry
  topic: keywords
subject: organic social media
  topic: keywords
subject: paid social media
  topic: keywords
subject: purchase intentions.
  topic: keywords
creator: P.SRI HARI
creator: Dr.V.Ramesh Kumar
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2026-03-04
publication date: 2026-03-04
starting page: 1
ending page: 9
doi: 10.63141/gijbr-V3N1-2026ID30

A Bibliometric Analysis on SDG 4: Quality Education
type: item
description: Section: Articles Categories: Sustainable Development Goals Keywords: Education, sustainable goal,trained educators, learning environment. Abstracts: Sustainable Development Goal 4 (SDG 4) ensures inclusive, equitable, and quality education for all while promoting lifelong learning opportunities. Quality education is essential in addressing global challenges, breaking the cycle of poverty, improving health, and fostering economic growth. It encompasses well-trained educators, relevant curricula, safe learning environments, and access to educational opportunities for marginalised communities. This document explores the significance of SDG 4, emphasizing its role in eliminating gender disparities, supporting people with disabilities, and ensuring education remains accessible and effective. Additionally, bibliographic analyses, citation networks, and collaboration trends in research related to SDG 4 are examined through VOSviewer visualizations. These analyses reveal key thematic clusters, influential authors, and research collaboration patterns within the field. By improving education quality and accessibility, SDG 4 contributes to the achievement of broader global goals, including gender equality, economic sustainability, and improved societal well-being.
subject: Articles
  topic: section
subject: Sustainable Development Goals
  topic: category
subject: Education, sustainable goal,trained educators, learning environment.
  topic: keywords
creator: Akshata Gongade
creator: Anupama Ballur
creator: Aditya Kulkarni
creator: Shivani Pande
creator: Manjunath Unkal
creator: Nagaraj Navalgund
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 105
ending page: 117
doi: 10.63141/gijbr-V2N1-2025ID38

A Bibliometric Analysis on SDG 14: Life below water
type: item
description: Section: Articles Categories: Sustainable Development Goals Keywords: Keywords: Marine, ocean, sustainability, conservation, research, SDG 14, biodiversity, pollution, climate, management, resources, development, ecosystem, collaboration, fishing. Particularly when it comes to marine conservation, climate change and sustainable management have become major global concerns. The preservation of marine biodiversity and the fight against ocean pollution are at the heart of Sustainable Development Goal 14 (SDG 14)—Life Below Water—which is covered in this report. The historical backgrounds of marine conservation, the development of global programs, and India's role in promoting marine sustainability are all covered. The most significant study findings, problems, and suggestions for improving marine health are found through a thorough evaluation of the literature. To assess research trends, key contributors, and emerging themes in SDG 14 research, the paper employs bibliometric analysis. The results demonstrate that while regulations for marine conservation have advanced, there are still gaps in managing ocean acidification, adopting sustainable fishing, and integrating indigenous knowledge. This study helps create well-informed plans for accomplishing SDG 14 and guaranteeing long-term ocean sustainability by comprehending these research trends.
subject: Articles
  topic: section
subject: Sustainable Development Goals
  topic: category
subject: Keywords: Marine, ocean, sustainability, conservation, research, SDG 14, biodiversity, pollution, climate, management, resources, development, ecosystem, collaboration, fishing.
  topic: keywords
creator: Rutu Venkatapur
creator: Sachin Sanadi
creator: Pragati Anilkumar
creator: Joyce Sharon Palukuri
creator: Sandeep J G
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 94
ending page: 104
doi: 10.63141/gijbr-V2N1-2025ID37

A STUDY ON RISK AND RETURN ANALYSIS OF SELECTED MUTUAL FUND PORTFOLIOS IN INDIA
type: item
description: Section: Articles Categories: Finance Keywords: Entropy analysis , cluster analysis , K-Means clustering, Portfolio Management , risk-adjusted performance The Indian mutual fund industry has experienced rapid growth in recent years, with a wide range of schemes available to investors. However, the increasing complexity of investment products and the growing importance of risk management have created a need for in-depth risk-return analysis of mutual fund portfolios. This study aims to address this need by analyzing the risk-return profile of selected mutual fund portfolios in India. This study uses a quantitative research approach, with a sample of 45 mutual fund portfolios selected from the Indian mutual fund industry. The study uses historical data from 2020 to 2025, and employs risk-return analysis techniques such as standard deviation, beta, Sharpe ratio, and Treynor ratio. The study finds that the selected mutual fund portfolios exhibit varying levels of risk and return, with some portfolios offering higher returns but also higher levels of risk. The study's findings have implications for investors, financial advisors, and mutual fund managers, highlighting the importance of risk-return analysis in investment decision-making.
subject: Articles
  topic: section
subject: Finance
  topic: category
subject: Entropy analysis
  topic: keywords
subject: cluster analysis
  topic: keywords
subject: K-Means clustering
  topic: keywords
subject: Portfolio Management
  topic: keywords
subject: risk-adjusted performance
  topic: keywords
creator: S.Christina Sheela
creator: ADJ Rajesh
creator: Jyothi Roopan I
creator: Dr.P. Muthamil Thirumagal
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 81
ending page: 93
doi: 10.63141/gijbr-V2N1-2025ID34

SDG 17: PARTNERSHIPS FOR THE GOALS
type: item
description: Section: Articles Categories: Sustainable Development Goals Keywords: SDG 17, Sustainable Development Goals, Partnerships for the Goals, Public-Private Partnerships, Multi-Stakeholder Collaboration, Global Governance, Financial Mechanisms, Technological Innovations, Policy Integration, and Sustainable Development. Sustainable Development Goal 17 (SDG 17) emphasises the importance of partnerships in achieving global development objectives. This study explores the role of multi-stakeholder collaborations, public-private partnerships, financial mechanisms, and technological innovations in advancing SDG 17. Through an extensive literature review, the study identifies key enablers, such as governance structures, regulatory support, and cross-sector cooperation, while also highlighting challenges like power imbalances and financial constraints. Findings suggest that leveraging innovative funding models, inclusive governance, and digital tools can enhance the effectiveness of partnerships. The study contributes to the growing discourse on sustainable development by providing insights into best practices and areas requiring further research for strengthening global collaboration.
subject: Articles
  topic: section
subject: Sustainable Development Goals
  topic: category
subject:
  topic: keywords
  value: SDG 17, Sustainable Development Goals, Partnerships for the Goals, Public-Private Partnerships, Multi-Stakeholder Collaboration, Global Governance, Financial Mechanisms, Technological Innovations, Policy Integration, and Sustainable Development.
creator: Kshama Ghantiyavar
creator: Sahana Ghantiyavar
creator: Sneha Malasari
creator: Vasant Nakod
creator: Rohit Iliger
creator: Dr. Nagaraj Navalgund
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 69
ending page: 80
doi: 10.63141/gijbr-V2N1-2025ID32

A Bibliometric Analysis of SDG 15-Life on Land
type: item
description: Section: Articles Categories: Sustainable Development Goals Keywords: Sustainable development goals, biodiversity conservation, land degradation, deforestation, bibliometrics, sustainable land use Sustainable Development Goal 15 (SDG 15) focuses on promoting sustainable practices in terrestrial ecosystems, reducing desertification, and conserving biodiversity. This study employs a bibliometric analysis to assess research trends related to SDG 15, utilizing data from reputable scientific databases. Important metrics including co-occurrence of texts, authorship patterns, citation analysis, and publication trends were analyzed using tools like VOSviewer and Bibliometrix. Results indicate a significant increase in scholarly attention to SDG 15, with China, the UK, India, and the US leading research contributions. The study highlights the role of interdisciplinary collaboration, technology integration, and policy interventions in achieving SDG 15 objectives. Findings suggest the need for global cooperation, particularly in biodiversity-rich regions, to strengthen conservation efforts. This research contributes to understanding the evolving landscape of SDG 15 studies and underscores the importance of evidence-based policymaking in sustainable land management.
subject: Articles
  topic: section
subject: Sustainable Development Goals
  topic: category
subject: Sustainable development goals
  topic: keywords
subject: biodiversity conservation
  topic: keywords
subject: land degradation
  topic: keywords
subject: deforestation
  topic: keywords
subject: bibliometrics
  topic: keywords
subject: sustainable land use
  topic: keywords
creator: Meghana Vernekar
creator: Veena Banawane
creator: Anupama
creator: Prerana
creator: Keerthi
creator: Nagaraj Navalgund
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 58
ending page: 68
doi: 10.63141/gijbr-V2N1-2025ID31

The AI Revolution in Higher Education: How ArtificialIntelligence is Transforming Faculty Roles
type: item
description: Section: Articles Categories: Business Analytics Keywords: Faculty Roles, AI-Driven Research, Artificial Intelligence, Higher Education, Personalised Learning, Automation, supervised learning, deep learning Artificial intelligence (AI) is fundamentally reshaping the landscape of higher education, significantly altering faculty roles in teaching, research, and administration. AI-powered tools such as adaptive learning systems, automated grading platforms, and virtual teaching assistants are redefining traditional academic responsibilities, leading to increased efficiency but also raising concerns about faculty autonomy, academic integrity, and employment security. This paper explores the transformative impact of AI on faculty roles, highlighting both opportunities and challenges. By examining AI’s role in personalized education, research enhancement, and administrative decision-making, this study provides a comprehensive analysis of the evolving relationship between faculty and AI in higher education.
subject: Articles
  topic: section
subject: Business Analytics
  topic: category
subject: Faculty Roles
  topic: keywords
subject: AI-Driven Research
  topic: keywords
subject: Artificial Intelligence
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Personalised Learning
  topic: keywords
subject: Automation
  topic: keywords
subject: supervised learning
  topic: keywords
subject: deep learning
  topic: keywords
creator: Dr.M. Lakshmi Bala
creator: Abinaya
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 39
ending page: 57
doi: 10.63141/gijbr-V2N1-2025ID29

Students’ Satisfaction in Online Learning - A Systematic Review
type: item
description: Section: Articles Categories: Business Analytics Keywords: Online learning, , Digital Education, Student Experience, Learning Engagement, Educational Technology, Student Perceptions, Academic Success, Student Engagement, Student Satisfaction, E-learning In recent times, educational geography has been dramatically converted by the arrival of technology, particularly with the rise of online literacy. Knowing pupil happiness in these conditions becomes vital since further educational institutions offer courses as well as virtual literacy surroundings on internet platforms. The always-shifting realm of online education is delved into in this paper, together with how it influences pupil happiness and the several factors impacting their guests. Global events similar to the COVID-19 epidemic have accelerated the move to online literacy, so transubstantiating the delivery of education. This metamorphosis brought both benefits and challenges for preceptors as well as for scholars.
subject: Articles
  topic: section
subject: Business Analytics
  topic: category
subject: Online learning,
  topic: keywords
subject: Digital Education
  topic: keywords
subject: Student Experience
  topic: keywords
subject: Learning Engagement
  topic: keywords
subject: Educational Technology
  topic: keywords
subject: Student Perceptions
  topic: keywords
subject: Academic Success
  topic: keywords
subject: Student Engagement
  topic: keywords
subject: Student Satisfaction
  topic: keywords
subject: E-learning
  topic: keywords
creator: Sai Subramanian. S
creator: Dr. S. UmaMaheswari
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 23
ending page: 38
doi: 10.63141/gijbr-V2N1-2025ID28

The Role of Employee Engagement in Mediating the Relationship between Leadership Style and Organizational Commitment: A Study of a Healthcare Institution in Kano State, Nigeria
type: item
description: Section: Articles The aim of this study therefore is to investigate the mediating role of employee engagement on the relationship between leadership style and organizational commitment in a selected healthcare institution in Kano State, Nigeria. It only shows that the said leadership initiatives still have not achieved the subject targets, as there is still a very huge gap between the effectiveness of the leadership activities that are undertaken in the specific organizational setting and the corresponding commitment level of the mentioned employees. Therefore, in the current study, the authors considered the employee demographic categorization in the healthcare setting, and employed a stratified random sampling approach to simultaneously distribute a quantitative self-administered questionnaire to 1,500 healthcare employees. The actual sample size derived out of the calculation made for the study was 385, while 320 sealed questionnaires were received and analyzed, thus making the response rate for the study equal to 83 per cent. In the present study, Statistical tools were in the form of Structural Equation Modeling and Confirmatory Factor Analysis to analyze the variables. It was evidenced from the literature review that leadership style positively influences organizational commitment mediated effectively by employee engagement. Of all the leadership styles mentioned in the study, transformational leadership was found to enhance the degree of commitment made by the employees and hence improving the organisational commitment. Engagement is also found to be the relational mechanism between leadership and commitment in the study. For that reason, there is a necessity in the adoption of transformational leadership practices and the development of the special protective measures to enhance the employee engagement level of the healthcare institutions in Kano State. Further, the leadership development initiatives should be run for continuity because when run for continui…
subject: Articles
  topic: section
creator: SUNDARARAJAN SHANMUGAM
creator: Aliyu Mohammed
creator: Prince Martin
rights: Copyright (c) 2025 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-30
publication date: 2025-06-30
starting page: 1
ending page: 22
doi: 10.63141/gijbr-V2N1-2025ID27

Analyzing Students' Perspectives on Current Management Education
type: item
description: Section: Articles Categories: General Management Keywords: Management Education, Innovation, Entrepreneurship Motives, Entrepreneurship Entrepreneurship is a worldwide phenomenon, and innovation and entrepreneurship will be the forces that drive behind any country's future. Both education and entrepreneurship have been considered to be key factors in accelerating a nation's economic progress. Examining students' perceptions of their present-day management education is the study's goal. The investigation is being undertaken using the descriptive research approach, and the systematic random sampling method is employed for sampling. The study's sample size is 150. The study concentrates the following aspects, the aspects are, education outcomes, entrepreneurship motives, entrepreneurship barriers of their present management education system. Finally, the study concluded that the change is expected in the management education system for the betterments towards entrepreneurship quality creation among the MBA students.
subject: Articles
  topic: section
subject: General Management
  topic: category
subject: Management Education
  topic: keywords
subject: Innovation
  topic: keywords
subject: Entrepreneurship Motives
  topic: keywords
subject: Entrepreneurship
  topic: keywords
creator: Dr V ANANDAVEL
rights: Copyright (c) 2024 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by/4.0
date: 2024-11-05
publication date: 2024-11-05
starting page: 39
ending page: 48
doi: 10.63141/gijbr-V1N1-2024ID16

The influence of digital financial literacy on working professionals' financial behaviour in Tamil Nadu- a descriptive study
type: item
description: Section: Articles Categories: Finance Keywords: Digital financial product and services, Digital financial literacy, Digital financial risk,, Working Professionals There is a positive association between digital financial literacy and the financial behaviour of working professionals in Tamil Nadu, according to the latest research on the subject. It investigates at these professionals' degrees of digital financial literacy and the way such literacy affects their financial decisions. The authors emphasize how crucial it is for improving digital financial literacy so as to help people in this group establish better financial habits. Significant findings show that amongst Tamil Nadu's working professionals, basic financial knowledge, awareness of financial products and services, perceptions of digital financial hazards, and general happiness are all related. To guarantee the importance and practicality of the findings, the study used purposive sampling in conjunction with an adequately constructed survey using a 5-point Likert scale.The findings imply that those who exhibit greater levels of digital financial literacy are more inclined to practice sensible financial practices including investing and saving. This emphasizes the significance financial education is for encouraging responsible decisions and improving the general wellbeing of professionals in the area. The investigation also emphasizes the desire for focused initiatives that boost digital financial literacy, which can result in increased happiness and financial security. Stakeholders may support professionals to arrive at sound financial choices and eventually improve their financial stability and quality of life by promoting awareness and informing them in the field.
subject: Articles
  topic: section
subject: Finance
  topic: category
subject: Digital financial product and services
  topic: keywords
subject: Digital financial literacy
  topic: keywords
subject: Digital financial risk,
  topic: keywords
subject: Working Professionals
  topic: keywords
creator: Christina Sheela
creator: Mahalakshmi
rights: Copyright (c) 2024 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by/4.0
date: 2024-11-11
publication date: 2024-11-11
starting page: 49
ending page: 60
doi: 10.63141/gijbr-V1N1-2024ID14

E-Performance Management System (e-PMS) as a Strategic Instrument: A Critical Review
type: item
description: Section: Articles Categories: Human Resources Management Keywords: e-HRM, E-staffing system, Performance appraisal process, performance-oriented compensation strategies, e-employee assessment tools Managers utilize performance appraisals to emphasize both the strengths and weaknesses of employees, help them improve in areas needing development, and collaboratively establish career advancement goals. Traditional employee behavior and skills have been influenced by intense competition, emerging technologies, and process re-engineering. To meet these evolving demands, organizations are increasingly relying on communication technologies to assess and enhance employee performance and productivity. As the corporate landscape becomes more competitive, many companies find it challenging to allocate time for individual performance reviews and have turned to electronic performance appraisals instead. Many organizations are now employing electronic performance management systems (e-PMS) to monitor employee performance. The term "e-performance management" describes how information technology is designed, implemented, and used through a performance management system (PMS). It is a subset of electronic human resource management (e-HRM) systems. By integrating IT into the performance management process, organizations can align their performance management strategies with their overall goals, policies, and practices. The relational aspect of e-HRM within e-performance management supports various business activities. However, leveraging technology to enhance human performance is a relatively new and poorly understood endeavor, posing challenges for many organizations. The influence of e-PMS in the Indian context has not received much attention, according to a review of the literature. Therefore, this study aims to provide an overview of e-PMS, highlighting key concerns and strategic initiatives that Indian companies should consider when setting objectives to meet the needs and expec…
subject: Articles
  topic: section
subject: Human Resources Management
  topic: category
subject: e-HRM
  topic: keywords
subject: E-staffing system
  topic: keywords
subject: Performance appraisal process
  topic: keywords
subject: performance-oriented compensation strategies
  topic: keywords
subject: e-employee assessment tools
  topic: keywords
creator: Anitha. A
rights: Copyright (c) 2024 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by/4.0
date: 2024-11-02
publication date: 2024-11-02
starting page: 29
ending page: 38
doi: 10.63141/gijbr-V1N1-2024ID11

Systematic literature review (slr) on the antecedents and consequences of purchase intention of organic food products
type: item
description: Section: Articles Categories: Marketing and Sales Keywords: antecedents, consequences, actual buying behaviour,, purchase decisions, Purchase intention With the global popularity of organic food on the rise, there is an increasing need for empirical research to identify the factors driving its consumption. The steady rise of demand for goods that are organic, one of the fastest-growing markets in recent years, is the main topic of this study. To address this, we systematically reviewed 39 empirical studies that examine consumer intentions to purchase organic food. Our analysis explored the theoretical foundations of this research, as well as mediator and moderator relationships between the factors influencing and resulting from organic food purchase intentions. This study also highlights potential mediators and moderators for future research, establishing a basis for further exploration of the factors shaping consumers’ organic food purchasing decisions.
subject: Articles
  topic: section
subject: Marketing and Sales
  topic: category
subject: antecedents
  topic: keywords
subject: consequences
  topic: keywords
subject: actual buying behaviour,
  topic: keywords
subject: purchase decisions
  topic: keywords
subject: Purchase intention
  topic: keywords
creator: Mr. MAHALINGAM S
creator: Dr.M.Sasidharan
creator: Dr. R.V. Suresh
rights: Copyright (c) 2024 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by/4.0
date: 2024-11-20
publication date: 2024-11-20
starting page: 61
ending page: 80
doi: 10.63141/gijbr-V1N1-2024ID7

A Literature Review and Bibliometric Analysis on Intrapreneurial Intensity
type: item
description: Section: Articles Categories: General Management Keywords: Bibliometric analysis, intrapreneurial intensity, intrapreneurship, entrepreneurial orientation, VOSviewer This study investigated earlier research on "intrapreneurial intensity" and demonstrates where the area stands in terms of current research. The Bibliometric analysis was used to analyze the 367 documents on "intrapreneurial intensity" from the Scopus database between 2009 and 2023. The information obtained was then investigated in terms of publishing periods, nations, journals, authors, and affiliations with organizations. The "VOSviewer" tool was used to display the trends that could be observed in the research area. The significant articles and research areas on "intrapreneurial intensity" are highlighted in this study, and a bibliometric analysis is performed to investigate the way the field has developed over time. This article provides a "visualization analysis" of recently reported publications to evaluate the current state of the research on intrapreneurial intensity. The figures indicate that over the previous fifteen years, there had been a consistent increase in the number of published articles. In this area of research, the United States contributes the most, closely followed by the United Kingdom and Spain. This research paper provides an up-to-date assessment of the rapidly growing field through the use of bibliometric analysis, which might also guide corporate executives to recognize the latest advances when trying to formulate strategies to deal with the increasing demands for intrapreneurship in addition to the potential future hubs of study in this area.
subject: Articles
  topic: section
subject: General Management
  topic: category
subject: Bibliometric analysis, intrapreneurial intensity, intrapreneurship, entrepreneurial orientation, VOSviewer
  topic: keywords
creator: Sai Subramanian. S
creator: Allan Dino
rights: Copyright (c) 2024 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by/4.0
date: 2024-10-31
publication date: 2024-10-31
starting page: 13
ending page: 28
doi: 10.63141/gijbr-V1N1-2024ID4

Construction of Optimal Portfolio Using Sharpe Single Index Model on Nifty Fifty Stocks
type: item
description: Section: Articles Categories: Finance Keywords: Optimal portfolio, Sharpe Single Index Model, Risk-return profiles, Treynor ratio, Sharpe ratio, Portfolio construction The main goal of this comprehensive project is to construct an effective portfolio using stocks from the esteemed Nifty 50 index, which includes the top 50 companies on the National Stock Exchange (NSE) of India. By applying the Sharpe Single Index Model, the project thoroughly evaluates the performance of each Nifty 50 stock. The project conducts a thorough analysis to calculate key metrics, including the Treynor ratio, Sharpe ratio, Jensen’s ratio, and C value, for all the selected stocks. These metrics provide crucial insights into each stock's risk-return profile, helping investors make informed decisions when diversifying their investments. Using this study, investors can refine their strategies to lower risk and boost returns. This allows them to build portfolios that fit their financial goals and risk tolerance, thus improving their investment effectiveness. Additionally, the project serves as a practical guide to portfolio managers, offering actionable insights for navigating the complexities of the stock market. By gaining a deep understanding of portfolio construction and risk management, investors can refine their portfolios to achieve long-term financial success. Ultimately, the project seeks to provide investors with the knowledge and tools needed to effectively navigate the dynamic Indian stock market. Through in-depth analysis of Nifty 50 stocks and the application of advanced statistical methods, investors can better achieve their financial goals and succeed in the ever-changing market landscape.
subject: Articles
  topic: section
subject: Finance
  topic: category
subject: Optimal portfolio
  topic: keywords
subject: Sharpe Single Index Model
  topic: keywords
subject: Risk-return profiles
  topic: keywords
subject: Treynor ratio
  topic: keywords
subject: Sharpe ratio
  topic: keywords
subject: Portfolio construction
  topic: keywords
creator: Manikandan Suriyanarayanan
creator: Divya Santhosh
rights: Copyright (c) 2024 GSB Insight: Journal of Business and Research https://creativecommons.org/licenses/by-sa/4.0
date: 2024-10-31
publication date: 2024-10-31
starting page: 1
ending page: 12
doi: 10.63141/gijbr-V1N1-2024ID2